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Billie is a progressive bodycare brand that is most known for upending the razor industry. We noticed that women were overpaying for razors and shamed for having body hair. So, we did away with the Pink Tax and let women know that shaving is a choice, not an expectation. We also noticed that the bodycare industry problematized women’s bodies and profited off the insecurities they created. Our new US line of bodycare products is designed to give skin what it's asking for, and take the body ‘correction’ out of body ‘care’.