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U Beauty is built on the promise that you don't need a 13-step routine to see results. The future of skincare is about simplicity and efficacy. Known for its award-winning, high-performance Resurfacing Compound, U Beauty delivers cutting-edge skincare via patent-pending SIREN Capsule Technology, which enables targeted delivery of key anti-aging actives to the skin through a proprietary process of encapsulation. Instead of releasing powerful (and often harsh) actives all over the skin's surface, U Beauty's SIREN treat distressed skin by attracting damage-causing free radicals like a magnet. By keeping critical actives localized to damaged areas and away from health-looking skin, U Beauty products achieve truly transformative results: clinically proven improvement without irritation.